Joining The Hearing Mainstream, Or, How I Got My Mojo Back (Hearing Mojo, That Is)

It’s been a long while since I last posted. That’s because I have spent the last six months ramping my marketing and communications consulting business, Aquarius Advisers, to the next level. I’ve now got two partners and we’ve taken some nice space in a nineteenth-century manufacturing building in the Kendall Square area in Cambridge, Mass. Kendall Square is next to MIT and a hotbed of high technology and biotechnology research. We have several technology start-up clients as well as some major corporate clients. In short, I’ve gone “mainstream,” meaning I try to go about my regular business activities without letting my hearing impediment get in the way. It’s been an exciting challenge, and it’s given me plenty to write about for Hearing Mojo in the coming weeks and months.

On the one hand, I can’t believe how much better I can cope now than I could in the first year or two after my sudden hearing loss in 2002. I’ve gotten more sophisticated about assistive technologies as well. At the same time, I’m getting a much deeper appreciation of the sheer effort it takes to get through a solid week of meetings, phone calls and work in the office. Boy, do I get exhausted sometimes.

But during this hiatus the number of visitors coming to Hearing Mojo has been consistent at about 1,000 a week. This is pretty good traffic and shows the interest in hearing loss and coping strategies is as strong as ever. So I intend to start posting more often about my experiences as I get busier in the mainstream, with my usual focus on coping strategies as well as occasional in-depth looks at products and technologies that are opening the world back up for people with severe hearing loss. I also hope to pick up on the action linking more often to news in the hearing industry where the major manufacturers have been busy with product launches, mergers and acquisitions, and where the smaller companies have been driving competition and innovation. Stay tuned.