Author: DCOPITHORNE
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Hearing-Aid Reseller Amplifon To Get Long-Overdue Image Makeover
The Deafness and Hearing Aids blog reports that Amplifon, the world’s largest hearing-aid retailer, has hired world-class advertising agency Saatchi & Saatchi for a $14-million image makeover.
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Songbird Hearing Gets Re-Start Financing For Disposable Hearing Aids
Songbird Hearing, the disposable hearing-aid company which mysteriously suspended operations several years ago, has recently received venture capital financing to re-start its operations. NewSpring Capital and The Provco Group of Pennsylvania have put $4 million in new financing into the New Jersey company, according to the VentureWire newsletter.
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Sleeping Through Smoke Detector Alarm Can Get Hard-Of-Hearing Killed
A recent report from the National Fire Protection Research Foundation entitled “Optimizing Fire Alarm Notification for High Risk Groups” found that many of the most common types of smoke-detector alarms failed to work adequately on test subjects who were hearing impaired.
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$50,000 Widex Hearing Aid Is One Of The Nuttiest Promotions I've Seen
I stumbled across a news release purporting to be from the Widex people in the U.K. promoting a gold- and diamond-encrusted hearing aid with remote controller priced at 25,000 UK pounds ($50,144 U.S. dollars).
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NBA Basketball Legend Kevin McHale Supports Cochlear Implants For Kids
Basketball great Kevin McHale founded the Help Me Hear Foundation to provide cochlear implants for children.
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Future Cochlear Implant Patients Might Preserve Some Residual Hearing
Researchers at the University of Michigan have developed a new, less-invasive means of implanting electrodes into the cochlea that may ultimately do less damage to hearing nerves in the cochlea and preserve more residual hearing in the patient.
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My Dad's Hearing Loss Is A Challenge Our Family Confronted Together
The loss of Dad’s hearing was not only a challenge that he had to overcome, but a challenge for everyone in the family.
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Introducing Jake Copithorne, Our Summer Intern At Hearing Mojo
The more news, information and stories we post on Hearing Mojo, the more interest there is in the site. Traffic has doubled in recent months and a lot of readers have emailed. Keeping a blog fed can take up a lot of time, so I’ve brought in some help this summer. My son Jake is…
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'Boomer Babe' Says Phonak Audeo Hearing-Aid Ads Are Okay With Her
By blitzing consumer magazines popular with baby boomers (Vanity Fair, The New Yorker, etc.) with its edgy ads, the new Audeo open-fit behind-the-ear hearing aids have turned more heads of fashion-conscious boomers than anything I’ve seen.
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Advanced Bionics Is An Independent Cochlear Implant Maker Again
The acquisition by Boston Scientific, the world’s leading manufacturer of cardiac stents and other implant devices, of Advanced Bionics, one of the world’s three cochlear implant manufacturers, seemed a sure bet. But the marriage quickly soured and after several difficult years dissolved entirely last week.