Author: DCOPITHORNE
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Startup Bionica To Market New 'Personal Communication System'
It’s not every day a new hearing-aid company is launched from the ground up. A group of entrepreneurs in Providence, Rhode Island, yesterday announced they formed Bionica Corp. to develop and market a new “Personal Communication System.”
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Phonak PR On Slow-Growth Hearing-Aid Market Misses The Point: It's Not The Product, It's The Price!
Phonak has cranked up its PR engine for the launch of the snazzy new Audeo hearing aid family, scoring a beautiful piece in BusinessWeek magazine on the wonders of its expensive new digital hearing aids with their jazzy colors and names.
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Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters
There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids.
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CapTel Captioned Telephone Service Finally Gets A Hearing In Massachusetts
Since I last wrote about CapTel captioned telephone service, a dozen additional states have started offering this vital lifeline for hard-of-hearing consumers. To my chagrin, my home state of Massachusetts now is one of only six states in the union that have not approved it.
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Sebotek Patent Infringement Suit Challenges Big Hearing Aid Companies
Sebotek’s patent infringement suit against several of the world’s largest hearing-aid manufacturers is a David-and-Goliath challenge to protect its intellectual property. It also throws a big element of uncertainty into a significant and fast-growing segment of the market for open-fit behind-the-ear (BTE) hearing aids.
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Hatis Assistive Listening Devices Make Hearing Aids Phone- and iPod-Friendly
To listen to an iPod or communicate successfully on the phone, even on my most powerful amplified phone, I need to hear with both ears. I’ve found the best way to accomplish that trick is with a line of products from Hatis that plug into my iPod and my phones.
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Oticon Integrates Wireless Bluetooth Receiver In New Epoq Hearing Aids
Oticon’s latest new technology is whiz bang, integrating a Bluetooth receiver inside its new Epoq family of hearing aids.
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On-Again, Off-Again Merger Of Hearing-Aid Giants Phonak and GN Resound May Be On Again
The CEO of Phonak Holding in Switzerland says he won’t be deterred, at least for now, by the German cartel office veto of the company’s acquisition of GN ReSound.
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Joining The Hearing Mainstream, Or, How I Got My Mojo Back (Hearing Mojo, That Is)
It’s been a long while since I last posted. That’s because I have spent the last six months ramping my marketing and communications consulting business, Aquarius Advisers, to the next level.
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USA Today: How Starkey Founder Bill Austin Does Well By Doing Good
USA Today has published a wonderful profile on Bill Austin, Founder and CEO of the biggest hearing-aid manufacturer in the U.S., Starkey Laboratories.