The Phonak Audeo hearing-aid advertising campaign is the gift that just keeps giving. I ridiculed the campaign when it first broke, but shame on me. Phonak Audeo Uses Edgy Ad ImageryBy blitzing consumer magazines popular with baby boomers (Vanity Fair, The New Yorker, etc.) with its edgy ads, the new Audeo open-fit behind-the-ear hearing aids have turned more heads of fashion-conscious boomers than anything I’ve seen. I really enjoyed the latest writeup on Boomer Babe’s blog on the Inventor Spot web site. Boomer Babe writes about all sorts of gadgets of interest to people in the 40s, 50s and beyond and should be a fun read for many Hearing Mojo readers. One of the best lines in her writeup, which is titled “Hearing Aids Just Got Cool and Sexy,” is in the comment section, where a reader observes: “Biggest cause of hearing aids? To much phone sex.” That about sums up the Phonak campaign which Sonova CEO Valentin Chapero is touting as a vehicle for the company’s bid to overtake Siemens and William Demant as the world’s top hearing-aid company, in spite of the collapse of Sonova’s long-planned acquisition of GN Resound.
